Mücke, Sturm & Company is the right partner
when it comes to digitization.

Mücke, Sturm & Company is one of Germany’s top leading management consulting firms in the digital transformation. In addition to the classical management consulting with the focus in our five Competence Centers Smart Home, New TV, Digital Health, Digital Customer Management and New Telco, we offer to experience the digitization “live” and tangible in our Experience Studios. At the same time, MS&C Ventures offers young, digital startups the opportunity to realize ideas and we link them with potential users.

Digitalization vs.
Digital Transformation

The terms digitalization and digital transformation are often used analogously. However, they differ in their importance because they signify a completely different degree of using digital potentials. Digitalization, for example, includes devices that are connected to the Internet and thus extended by digital features. Digital transformation, on the other hand, describes completely new, innovative business models and a transformation of the company’s fundamental organization.

Icon Digitization


Conversion from analog to electronic elements that can be stored, edited and reproduced immediately

Change to electronically supported processes by means of information and communication technology

Collection and use of data to develop first digital business model approaches

Icon Digital Transformation

Digital Transformation

Development of holistically customer-oriented, innovative business models

Fundamental change of the corporate culture along with the development of digital skills

Implementation of a new organizational form for the digital future

Business Model Logic Change

New, digital developments fundamentally change the business model logic of companies. So far separate business models around devices, services and support merge into a holistic, customer-oriented business model.


Separate Business Models

Holistic Business Model

Central Fields

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  • Value added
  • Positioning
  • Business model alignment
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  • Agile & fast
  • Cross-functional
  • Customer-oriented
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  • Working methods
  • Role understanding
  • Collaborations
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  • New, central skills
  • Prioritization
  • Training
Icon Unternehmensführung

Processes & Governance

  • Company processes
  • Decision-making authorities