Working against a background of convergent markets and short development cycles, businesses are finding it increasingly problematic to forecast upcoming trends and customer needs. Dynamic sectors such as the TIME markets (telecommunications, infrastructure/internet, media, and entertainment) are facing particular challenges in terms of achieving successful long-term growth in a fluid environment.

In this complex environment, enhancing corporate value in a sustainable and profitable way depends very much on an enterprise and business segment strategy that is as robust as it is flexible.

MS&C supports businesses in both designing and implementing their strategies: from identifying potential and positioning for individual business segments through to the evaluation and implementation of innovative business models and new product launches.

Our core expertise in this area includes:

• Growth strategy and portfolio management
• Strategy and business planning
• Strategic alliance/joint venture management
• Business model development and implementation
• Strategic evaluation of markets, technologies and products