Hardly any sector changes as dynamically as the entertainment industry. New trends and innovative technologies appear at ever-more frequent intervals – enabling the creation of lucrative business models and rendering existing products or services obsolete. With web-ready consumer devices on the increase, TV in particular is an industry in transition. While companies such as Apple and Google are pushing into what is still an unstructured market, makers and broadcasters are attempting to define uniform standards such as HbbTV.
In order to stay competitive in this complex and dynamic environment over the long term, companies will need to recognise key developments, evaluate potential risks and opportunities for their core business, and engage in the continuous, systematic improvement of their own products and services. In this industry, media convergence increasingly necessitates tailor-made product and business segment strategies, as well as flexible development processes.
For the areas of entertainment and new TV, MS&C's consultants offer authoritative and comprehensive expertise in TV, IPTV and online video. We are able to cite numerous successful projects where we have supported our clients from start to finish – from the design of a robust strategy to the final implementation of real-world product innovation.
MS&C's experience and expertise is concentrated in the following subject areas:
- Connected consumer electronics (business models, technologies)
- IPTV
- Convergent media usage and multi-screen techniques (TV, web, mobile)
- Video-on-demand
- Social gaming & cloud gaming
Furthermore, in our NewTV Experience Center, we offer clients the opportunity to conduct live testing of over 50 German and international video services on over 20 types of consumer devices. For further information, please contact a(dot)meiling
muecke-sturm(dot)de (subject: Enquiry%20regarding%20NewTV%20Experience%20Center) (Mr. Axel Meiling).
