As digitalisation proceeds apace, the world of media is experiencing fundamental change. Publishing houses face the problem of generating new, digital revenue to compensate for the loss of advertising revenue from print business. At the same time, smartphones and tablets constitute new types of device that present business models with an entirely new set of challenges. All of these separate developments merge to form a trend of convergence between formerly discrete channels – for which integrated models must now be developed.

MS&C supports companies in designing, evaluating and implementing internet strategies for new and existing business models, and accompanies its clients until the very end of the strategy implementation project.

Our core expertise in this area includes:

  • Development and implementation of digital business models
  • Process reorganisation
  • Mobile device media strategy
  • Development of cross-channel convergence strategies
  • Change management (from print to web)


Theresienhöhe 12
80339 Munich

Tel.:     +49 89 46 13 99 0
E-Mail: infoatmuecke-sturm(dot)de