Mücke, Sturm & Company is the right partner
when it comes to digitization.
Mücke, Sturm & Company is one of Germany’s top leading management consulting firms in digital transformation. In addition to the classical management consulting focus within our our five Competence Centers Smart Home, New TV, Digital Health, New Commerce and New Telco, we offer the experience of interacting with digital products in our Experience Studios. At the same time, MS&C Ventures offers young, digital startups the opportunity to realize ideas and we link them with potential users.
The terms digitalization and digital transformation are often used analogously. However, they differ in their importance because they signify a completely different degree of using digital potentials. Digitalization, for example, includes devices that are connected to the Internet and thus extended by digital features. Digital transformation, on the other hand, describes completely new, innovative business models and a transformation of the company’s fundamental organization.
Conversion from analog to electronic elements that can be stored, edited and reproduced immediately
Change to electronically supported processes by means of information and communication technology
Collection and use of data to develop first digital business model approaches
Development of holistically customer-oriented, innovative business models
Fundamental change of the corporate culture along with the development of digital skills
Implementation of a new organizational form for the digital future
Business Model Logic Change
New, digital developments fundamentally change the business model logic of companies. So far separate business models, which mainly concerned devices, services and support, are merged into a holistic, customer-oriented business model.
Separate Business Models
Holistic Business Model
- Value added
- Business model alignment
- Agile & fast
- Working methods
- Role understanding
- New, central skills
Processes & Governance
- Company processes
- Decision-making authorities